{"id":207,"date":"2025-01-01T22:58:02","date_gmt":"2025-01-01T22:58:02","guid":{"rendered":"https:\/\/chrisdodgen.com\/?page_id=207"},"modified":"2025-01-01T22:58:02","modified_gmt":"2025-01-01T22:58:02","slug":"positioning","status":"publish","type":"page","link":"https:\/\/chrisdodgen.com\/?page_id=207","title":{"rendered":"Positioning"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" style=\"margin-top:var(--wp--preset--spacing--30)\">Positioning and Brand Development<\/h2>\n\n\n\n<p>Business is about getting people to buy. Whether building a business from the ground up, or rethinking who you are, or even uncovering a <em>why<\/em>  that&#8217;s been buried under years of business-as-usual, you&#8217;ve got to be able to articulate who you are and who you&#8217;re not. <\/p>\n\n\n\n<p>I&#8217;ve led many brands through positioning workshops, helping them shake off the dust with new and powerful positions that reinvigorated their organizations and made better, smarter propositions to their customers.<\/p>\n\n\n\n<figure class=\"wp-block-image alignfull size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"3026\" height=\"1512\" src=\"https:\/\/chrisdodgen.com\/wp-content\/uploads\/2025\/01\/We-build-people.png\" alt=\"\" class=\"wp-image-208\"\/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Positioning and Brand Development Business is about getting people to buy. Whether building a business from the ground up, or rethinking who you are, or even uncovering a why that&#8217;s been buried under years of business-as-usual, you&#8217;ve got to be able to articulate who you are and who you&#8217;re not. I&#8217;ve led many brands through [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-no-title","meta":{"footnotes":""},"class_list":["post-207","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/chrisdodgen.com\/index.php?rest_route=\/wp\/v2\/pages\/207","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chrisdodgen.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/chrisdodgen.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/chrisdodgen.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/chrisdodgen.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=207"}],"version-history":[{"count":1,"href":"https:\/\/chrisdodgen.com\/index.php?rest_route=\/wp\/v2\/pages\/207\/revisions"}],"predecessor-version":[{"id":209,"href":"https:\/\/chrisdodgen.com\/index.php?rest_route=\/wp\/v2\/pages\/207\/revisions\/209"}],"wp:attachment":[{"href":"https:\/\/chrisdodgen.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=207"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}