{"id":150,"date":"2025-01-01T05:18:25","date_gmt":"2025-01-01T05:18:25","guid":{"rendered":"https:\/\/chrisdodgen.com\/?page_id=150"},"modified":"2025-01-01T23:04:30","modified_gmt":"2025-01-01T23:04:30","slug":"daikin","status":"publish","type":"page","link":"https:\/\/chrisdodgen.com\/?page_id=150","title":{"rendered":"Daikin"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" style=\"margin-top:var(--wp--preset--spacing--30)\">Daikin &#8211; Building a Brand<\/h2>\n\n\n\n<p>You know what&#8217;s hard? Selling something you can&#8217;t see. I&#8217;ve worked with Daikin over the last 5 years, building their brand from the ground up, starting with a TV campaign that introduced North America to them and their sustainable ethos.<\/p>\n\n\n\n<figure class=\"wp-block-embed alignwide is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Daikin_1_Anthem_30\" src=\"https:\/\/player.vimeo.com\/video\/1043216668?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed alignwide is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Daikin_2_Sustainability_30\" src=\"https:\/\/player.vimeo.com\/video\/1043216719?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed alignwide is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Daikin_3_Efficiency_2ODU_30\" src=\"https:\/\/player.vimeo.com\/video\/1043216706?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed alignwide is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Daikin_3_People_2ODU_30\" src=\"https:\/\/player.vimeo.com\/video\/1043216734?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>With Matt Brinker.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Product Marketing<\/h2>\n\n\n\n<p>We also created product-focused social campaigns that moved an absolute mountain of these products.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Daikin &#8211; Building a Brand You know what&#8217;s hard? Selling something you can&#8217;t see. I&#8217;ve worked with Daikin over the last 5 years, building their brand from the ground up, starting with a TV campaign that introduced North America to them and their sustainable ethos. With Matt Brinker. Product Marketing We also created product-focused social [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-no-title","meta":{"footnotes":""},"class_list":["post-150","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/chrisdodgen.com\/index.php?rest_route=\/wp\/v2\/pages\/150","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chrisdodgen.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/chrisdodgen.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/chrisdodgen.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/chrisdodgen.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=150"}],"version-history":[{"count":4,"href":"https:\/\/chrisdodgen.com\/index.php?rest_route=\/wp\/v2\/pages\/150\/revisions"}],"predecessor-version":[{"id":214,"href":"https:\/\/chrisdodgen.com\/index.php?rest_route=\/wp\/v2\/pages\/150\/revisions\/214"}],"wp:attachment":[{"href":"https:\/\/chrisdodgen.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=150"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}